Behavioural Economics Saved My Dog: Life Advice for the Imperfect Human

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Description

Dan Ariely

Ariely changed the way we view ourselves, how we think, and how we act, with his book Predictably Irrational. In his immensely popular Wall Street Journal advice column, where readers ‘Ask Ariely’ for his help with various dilemmas, he provides a logical view on the seemingly illogical, shedding light on the most curious minutiae of human behavior.
With a helping hand from legendary New Yorker cartoonist William Haefeli, Ariely’s new book will make you laugh at the ridiculous aspects of our daily existence just as you gain a new perspective on how to handle the inevitable challenges that life brings us all.

About the author (2015)

Dan Ariely is James B. Duke Professor of Psychology and Behavioral Economics at Duke University and bestselling author of Predictably Irrational: The Hidden Forces that Shape Our Decisions. He lives in North Carolina with his wife, Sumi, and their two creative children, Amit and Neta.

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