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This is a comprehensive and authoritative textbook designed to meet the requirements of students of commerce, management and other professionals courses.It serves both as a learner´s text and a practitioner´s guide.The book provides a sharp focus on all relevant concepts and cardinal principles of business communication and adds value to the reader´s understanding of the subject.Following a simple, need-based and sequential approach, the book is relevant, highly stimulating and readable.It makes learning exciting and prepares the reader to face real-life situations with confidence and understanding.
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