Essentials of Enterpreneurship By Thomas W. Zimmerer, Norman M. Scarborough

For courses in Small Business Management and Entrepreneurship.A streamlined version of the authors’ best-selling Effective Small Business Management, Sixth Edition, this 15-chapter self-contained text offers complete coverage of the essential topics in small business management and entrepreneurship. Using an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process.