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Prediction is a dangerous game — the future is never a straight, linear extrapolation from the present. Unexpected innovations and events will conspire to trip up the best-laid plans — but it’s better than not thinking about the future at all.
This updated and revised edition of Future Files is filled with provocative forecasts about how the world might change in the next half-century. It examines emerging patterns and developments in society, technology, economy, and business, and makes educated speculations as to where they might take us.
But Future Files is not primarily about prediction. Its goal is to liberate our collective and individual imaginations so that we can see the familiar in a new light and the unfamiliar with greater clarity, and to make us all — individuals and organisations — think about where we are going and to consider whether, when we get there, it will be worth staying.
Future Files will prove indispensable to business analysts, strategists, and organisations, and provides rich and fascinating material for us all to contemplate as we rush headlong into the future.
About the author (2007)
Richard Watson is a writer, speaker, and strategist who works with leadership teams to challenge existing thinking about what is obvious or inevitable. He is also the founder and publisher of What’s Next, a website that documents global trends, and the co-founder, with Oliver Freeman and Andrew Crosthwaite, of Futures House Europe, a specialist scenario planning consultancy. Richard is the author of the bestselling book Future Files (Scribe), which has been translated into 14 languages. He lectures regularly in London Business School’s Executive Education programmes.
|Title||Future Files: a history of the next 50 years|
|Publisher||Scribe Publications Pty Limited, 2007|