Marketing Research By Naresh K. Malhotra, Satyabhusan Das

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SKU: BBA69 Category:


Marketing Research:

An Applied Orientation is a comprehensive and practical guide for marketing professionals. The book comprises chapters on early phases of marketing research, research design formulation, data collection, and preparation, analysis and reporting. In addition, the book consists of several case studies, six Harvard Business School cases, and exercises to understand the complex concepts of market research better. This book will allow students of marketing research to experience and understand the interaction between marketing research and marketing decision-making.

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