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Operations management is important, exciting, challenging … and everywhere you
• Important, because it enables organisations to provide services and products
that we all need
• Exciting, because it is central to constant changes in customer preference,
networks of supply and demand, and developments in technology
• Challenging, because solutions must be must be financially sound, resource-
efficient, as well as environmentally and socially responsible
• And everywhere, because in our daily lives, whether at work or at home, we all
experience and manage processes and operations.
‘Operations Management’ focuses on the sustainable and socially responsible imperatives
of operations management, using over 120 cases and illustrations of real-life operations
around the world, including Apple, Médecins Sans Frontières, Amazon, Ecover,
Dyson, Disneyland Paris, Google, The North Face, and many more.