View cart “Business Mathematics By K.D.Ghosh, Md.Ziaur Rahaman(Manik), Happy Mitro, Md. Tarek Rahman” has been added to your cart.
Roll over image to zoom in
Click to open expanded view
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.