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Strategic Brand Management: Building, Measuring and Managing Brand Equity By Kevin Lane Keller
SKU: BBA50 Category: BBA/MBA
Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.