The Innovator’s Dilemma: The Revolutionary Book That Will Change the Way You Do Business

Clayton Christensen

In this revolutionary bestseller, Harvard professor Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership — or worse, disappear completely. And he not only proves what he says, he tells others how to avoid a similar fate.

Focusing on “disruptive technology” — the Honda Super Cub, Intel’s 8088 processor, or the hydraulic excavator, for example — Christensen shows why most companies miss “the next great wave.” Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator’s Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation.

Find out:

• When it is right not to listen to customers.
• When investing in developing lower-performance products that promise lower margins.
• When to pursue small markets at the expense of seemingly
• larger and more lucrative ones.

Sharp, cogent, and provocative, The Innovator’s Dilemma is one of the most talked-about books of our time — and one no savvy manager or entrepreneur should be without

Bibliographic information

Title	The Innovator’s Dilemma: The Revolutionary Book that Will Change the Way You Do Business Collins Business Essentials HarperBusiness Essentials Series Leaders’ Corner
Author	Clayton M. Christensen
Edition	illustrated, reprint
Publisher	HarperCollins, 2003
ISBN	0060521996, 9780060521998
Length	286 pages
Subjects	Business & Economics › Development › Economic Development Business & Economics / Development / Economic Development Business & Economics / Economics / General Business & Economics / Economics / Theory